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商品編號： 9-612-048 出版日期： 2011/11/14 作者姓名： Sato, Vicki L.;Jaeker, Christoph;Solanki, Pooja Mehta 商品類別： General management 商品規格： 23p 再版日期： 2012/02/09 地域： China 產業： Pharmaceuticals 個案年度： 2010 - 2011
商品敘述：
As the head of the Novartis Institute for Biomedical Research in China, En Li was shepherding a $1 billion R&D investment in China. So far he had been able to attract a large number of Chinese-born but US-trained scientists to play a critical role in establishing the site. How sustainable was this strategy, and what were the key things he had to do right to establish a globally integrated R&D unit in China?
涵蓋領域：
Strategy management;Public health;Cross-functional management;Search engines;Corporate strategy;Execution;International business;International management;Foreign investment
相關資料：
Case Teaching Plan, (9-613-103), 6p, by Vicki L. Sato, Annelena Lobb
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